Terms and Conditions

When you access and use our platform, including creating a profile, listing jobs, or applying for opportunities, you inherently agree to the terms and conditions outlined below. These rules have been carefully designed to protect the rights and interests of all parties involved and ensure a fair, respectful, and productive environment for everyone. Please read these conditions carefully to understand your rights and obligations.


  1. These Terms of Use (“Terms of Use”) govern your use of the Platform, License My Face (“LMF”, “us” or “we”). By registering an Account and using the Platform, you agree to accept these Terms of Use.
  2. The Platform is an online marketplace that allows models, influencers, and celebrities (“Talent”) to list their profiles, and businesses (“Clients”) to browse these listings for the purpose of utilising faces in AI-generated advertising.
  3. In these Terms of Use, Clients and Talent are collectively and individually referred to as “users” or “you” as the context requires.
  4. Your access to and use of the Platform is conditional upon your agreement to and acceptance of these Terms of Use. Each time you use the Platform, you agree to be bound by these Terms of Use.
  5. We may at any time change these Terms of Use. Changes will take immediate effect and may affect your ability to use the Platform. We will endeavour to notify you of any change prior to the date such change comes into effect by email to the email address you provided when creating your Account.


  1. Users must register an Account to list or browse profiles on the Platform. Without limiting the registration details we may require, you acknowledge that we may require you to provide us with:a. a personal or company profile; b. an email address; c. the details of a Valid Card and/or bank account; and d. verification of your address details.
  2. We reserve the right to refuse or cancel registration of an Account for any reason in our sole discretion.
  3. Your Account is personal to you and you must not transfer it to others, or allow third parties to access, or use your Account, except with our express written permission.


  1. The Platform allows Clients to browse Talent profiles and negotiate agreements independently. LMF acts only as a facilitator for introductions and does not participate in the finalisation of agreements or transactions.
  2. Users are solely responsible for their interactions with other users of the Platform. You agree that we are not responsible for the conduct of any user.
  3. You represent, warrant and agree that you will not use the Platform, including any Content, in any way that competes with the Platform or our business.
  4. You agree that we are not responsible for, and do not endorse, any Content posted on the Platform by a user. We do not have any obligation to moderate, monitor, edit, approve or remove any Content.


  1. Subject to your compliance with these Terms of Use, you are granted a limited, non-exclusive, revocable and non-transferable licence to access and use the Platform solely in the manner expressly specified in these Terms of Use.
  2. The Platform may contain links to other sites not maintained by us (“Linked Sites”). We are not responsible for the content of any Linked Sites. LMF does not in any way endorse any Linked Sites and is not responsible for the quality or delivery of any products or services offered, accessed or advertised by such Linked Sites.
  3. The Platform may utilise social network or share functionality and may contain social media links, applications or features (including but not limited to Facebook, Twitter and Instagram). Your use of any social media platforms is subject to the particular social media platform’s prevailing terms and conditions of use. By using any social media applications or features on the Platform, you consent and agree to be bound to the particular terms and conditions of use of the social media platform.
  4. If the Platform is not capable of running as planned for any reason beyond the reasonable control of LMF, including because of war, terrorism, state of emergency or disaster (including natural disaster), infection by computer virus, bugs, tampering, unauthorised intervention, technical failures or any which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Platform, LMF reserves the right, in its absolute discretion, to cancel, terminate, modify or suspend the Platform.
  5. The Platform may incorporate features such as pop-up notifications, automated emails, FAQs, and other resources. You acknowledge and agree that such features are provided for information only and that they do not form part of, or in any way modify, these Terms of Use.
  6. These Terms of Use are governed by and are to be construed in accordance with the laws of the State of New South Wales in Australia and the parties submit to the jurisdiction of the courts of New South Wales and any courts competent to hear appeals from those courts.
  7. If you are using the Platform on behalf of a legal entity, you represent that you are authorised to enter into an agreement on behalf of that legal entity. These Terms of Use constitute the entire agreement between you and LMF and govern your use of the Platform, superseding any prior agreements between you and LMF. You will not assign any rights or obligations under these Terms of Use, in whole or in part, to any third party without the prior written consent of LMF. LMF may assign its rights or obligations hereunder at its sole discretion.


  1. You may not decompile, reverse engineer, disassemble, or convert any element of the Platform to a human perceivable form; distribute, disseminate, broadcast, circulate or republish any element of the Platform in any way (including any Content which it does not own, or have the relevant legal rights to); resell, rent, lease or lend any element of the Platform; defeat, disable or circumvent any security feature of the Platform; transfer, or allow access to, any element of the Platform to any third party (including any Content which it does not own, or have the relevant legal rights to); or authorise any third party to do any of the acts above.
  2. You must not engage in crawling, scraping, caching or otherwise accessing any content (including any Content) on the Platform via automated means.
  3. The Platform is designed for use by people aged 16 years and over. Users under the age of 16 years may only use the Platform with the consent of a parent or legal guardian. We reserve the right to refuse registration from individuals under 18 years of age or, in any event, to seek further information from you to verify your eligibility to use the Platform.
  4. You are solely responsible for your interactions with other users of the Platform. You agree that we are not responsible for the conduct of any user.
  5. You represent, warrant and agree that you will not use the Platform, including any Content, in any way that competes with the Platform or our business.
  6. You agree that you will not knowingly induce or otherwise assist any user of the Platform to breach its duties and obligations under these Terms of Use (including any of its confidentiality obligations).
  7. You agree that we are not responsible for, and do not endorse, any Content posted on the Platform by a user. We do not have any obligation to moderate, monitor, edit, approve or remove any Content. If your Content violates these Terms of Use, you bear legal responsibility for that Content.
  8. Nothing in these Terms of Use is intended nor does create a partnership, agency, employment or fiduciary relationship between LMF and any user.


  1. LMF reserves the right to monitor the Platform generally and all Account activity. If your Account shows signs of fraud, abuse or suspicious activity, we may close or freeze the Account immediately. LMF retains the right and absolute discretion to suspend or terminate your Account, and/or access to the Platform generally without notice if we believe you have abused any privilege accorded to you as a participant on the Platform, supplied misleading information or made any misrepresentations to us in connection with the Platform, tampered with the Platform in any way, breached these Terms of Use, or engaged in any unlawful or other improper misconduct calculated to jeopardise the proper administration of the Platform. LMF retains the right to remove any Content that it considers breaches these Terms of Use.


  1. All intellectual property rights on the Platform, including but not limited to text, graphics, logos, icons, images, audio clips, data compilations and software, and the compilation thereof (collectively, ‘Platform Content’) is the property of LMF, our affiliates, partners or licensors, and is protected by applicable copyright, patent, trademark, and other intellectual property rights laws.
  2. You are granted a limited, non-exclusive, revocable license to access and use the Platform and the Platform Content. Such license does not include or extend to:
    • any resale or commercial use of the Platform or the Platform Content;
    • the distribution, public performance or public display of any Platform Content;
    • modifying or otherwise making any derivative uses of the Platform or the Platform Content, or any portion thereof;
    • use of any data mining, robots or similar data gathering or extraction methods;
    • downloading (other than the page caching) of any portion of the Platform, the Platform Content, except as expressly permitted on the Platform; and
    • any use of the Platform or the Platform Content other than for its intended purpose.


  1. Your privacy is of utmost importance to us. This Privacy Policy outlines the types of personal information that is received and collected by LMF and how it is used. This Privacy Policy is reviewed and revised from time to time. You will want to revisit it regularly. Your use of the Platform will be subject to the most current version of the Privacy Policy at the time of such use.
  2. Collection of Personal Information: We collect personally identifiable information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form. The collected information includes your name, e-mail address, mailing address, and phone number.
  3. Use of Personal Information: The personal information collected from you will be used to send you information, respond to inquiries, and/or other requests or questions, process orders and send information and updates pertaining to orders, update you about company news, updates, related product or service information, etc. If at any time you would like to unsubscribe from receiving future emails, detailed unsubscribe instructions are included at the bottom of each email.
  4. Disclosure of Personal Information: We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information confidential.
  5. Third-Party Links: Occasionally, at our discretion, we may include or offer third-party products or services on our Platform. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites.
  6. Consent: By using our Platform, you hereby consent to our Privacy Policy and agree to its terms.
  7. Changes to Privacy Policy: If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.


  1. You agree to indemnify, and must defend and hold harmless, License My Face (LMF) and its related bodies corporate, personnel, servants, and agents, from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with any of the following (including as a result of your direct activities on the Platform):
    • Your Content or access to the Platform;
    • Your use of any Content on the Platform;
    • Your breach of these Terms of Use (including your privacy or confidentiality obligations) or any of the warranties or covenants given or made by you;
    • Your participation in, casting of, booking of, or provision of services for a Job;
    • Your claim against a Client for any reason;
    • Your claim against Talent for any reason;
    • Any claim by any third party (including any other Client or Talent) arising directly or indirectly from your breach of any of the provisions of these Terms of Use;
    • Any claim or allegation that your Content infringes a third party’s rights, including Intellectual Property Rights.
    • Your violation of any applicable laws, rules, or regulations; and
    • Any misrepresentation made by you.


  1. You agree that you use the Platform at your own risk and that LMF disclaims any and all responsibility for any damage or loss that you may suffer or incur as a result of using the Platform. To the maximum extent permitted by law:
    • The Platform and the LMF Materials and any other features or functions associated with the Platform are provided “as is” and “as available” with all faults and without warranty;
    • Under no circumstances will LMF be liable in any way for any Content, including but not limited to any errors or omissions in such Content or any loss or damage of any kind incurred as a result of any use of Content posted, transmitted, or otherwise made available via the Platform;
    • We do not make any promises or assurances to you about the Platform or the LMF Materials, including without limitation that your use of the Platform will be uninterrupted or error-free
    • We make no representations or warranties in relation to the accuracy or completeness of the information, advice, or other content available on or via the Platform and we do not accept any liability in relation to your reliance on such information, advice, or other content; and
    • We will not be liable for any loss or damage (including indirect or consequential loss or damage, loss of profit, loss of revenue, loss of data or loss of opportunity) however caused which may be suffered or incurred or which may arise directly or indirectly in respect of the use by you of the Platform.


  1. If any provision or part of a provision of these Terms of Use is held to be illegal, invalid, unenforceable or in conflict with any law, it will be removed from these Terms of Use and the remaining provisions or parts will remain in full force and effect.


  1. These Terms of Use, and any documents referred to herein, constitute the entire agreement between you and LMF regarding the subject matter herein and supersede all prior understandings, agreements, or representations.